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cei 4 pMai actual, se întreba profesorul Borden, cum pot să fie coordonate şi puse împreună toate elementele unui program de marketing, de la publicitate, la vânzare particulară, preţ, ambalaj, canale de distribuție sau costuri de depozitare pentru a genera o operaţiune profitabilă, publicitatea fiind doar un singur element a cărui vari